It's a short stick of cream blush. The packaging is identical to an essence Bloom Me Up! stick I have. It's more rounded than my e.l.f. all over color stick.
The packaging also matches the colour of the product. The blush's texture is creamy and emollient. It's very blendable and smooth. I know I already said 'creamy' but it's just so creamy. That's the ultimate word to use here.
Here it is unblended ...
And blended on the sides of the cheeks. It takes quite a bit of product to build up to this amount of pigmentation, though, so don't be scared!
All in all, I'm very impressed with this blush and am looking forward to tracking down more shades!