Review: BITE Beauty Changemaker Foundation System (Primer, Foundation and Powder)
In early January, BITE Beauty shook their customer base to its core- by replacing most of its core lineup with, of all things, complexion products. The launch was executed complete with teasers from the brand and a (probably officially-permitted) ‘leak’ post from Trendmood1. A handful of influencers who had worked with BITE in the past had the chance to try out the foundation itself, anywhere from a month to a year in advance. Several more influencers received the product collection upon launch. [photo via Influenster] The foundation built more hype than I initially anticipated, at least in the circles I run in, in part due to (later confirmed) speculation that the BITE Changemaker foundation could be the ‘secret’ foundation that influencer Samantha Ravndahl had been mentioning in recent videos. Among “regular” consumers, however, the general consensus seemed to be that of bewilderment and frustration that their favourite lip products were being d...